Insight and Intelligence on the London & International Insurance Markets 21 Nov 2017

To view the full Insurance Insider site click here

Opinion: Itís just a name

  • Adam McNestrie 17 July 2017
  • Late last week the insurance group led by former AJ Gallagher International CEO David Ross, which had been operating under the makeshift name KIRS, rebranded itself.

    Or, given that KIRS was really more like a placeholder, you could say it merely branded itself in becoming Ardonagh.

    The name is apparently Celtic and represents an amalgam of the words for "on high" and "warrior".

    It is a nod, presumably, to Ross' own Celtic heritage, as well as an attempt to indicate...

  • If you are a non-subscriber but would like to be able to view this article, then please go to our Publications page for further information on joining our readership
  • Login Free trial
  • Login