Insight and Intelligence on the London & International Insurance Markets 17 Mar 2018

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35 delightful minutes with Lemonade

  • Mark Geoghegan 1 August 2017
  • The greatest paradox of today is that some of our best marketers are actually the worst communicators.

    It started really well in the late 1980s when marketing departments started to embrace plain English in direct communications. This was really effective and helped companies to sell a lot more product.

    But what began as a highly skilful précis-ing of complicated ideas over time became oversimplification and a little patronising.

    Since then the trend has descended to a point where infantilism has...

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